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Seaflora Skincare Inc. Policies
Publishing Principles | Ownership / Funding | Actionable Feedback | Corrections | Ethics | Diversity | Diversity Staffing Report
Ownership & Funding Information
Seaflora Skincare Inc. is a privately held, second-generation family business established in 2000. The current owners, Adam Butcher and Chantelle Line, acquired full ownership of the company in 2018 from the original founders, Diane Bernard and George Butcher.
Corporate Structure and Ownership
Seaflora Skincare Inc. operates as a private corporation. The company is wholly owned by Adam Butcher and Chantelle Line, who serve as the principal shareholders and directors. There are no external investors or public shareholdings.
Funding and Financial Growth
The company is self-funded through its operations and has experienced significant growth since the change in ownership in 2018. As of 2024, the business has quadrupled in size under the current management. The company does not rely on external funding sources or venture capital.
Business Facilities
Seaflora Skincare Inc. owns its manufacturing facility, which was constructed in 2010 at 2105 Otter Point Rd. in Sooke, British Columbia. This facility serves as the primary location for product development, production, and distribution. It is the only skincare manufacturer in the world designated by their municipality as a bakery, which speaks to the food grade quality skincare produced.
Long-term Business Strategy
The current owners have implemented a strategic business plan with the intention of growing the company’s market presence and value. The plan outlines a potential exit strategy, with the owners considering a sale of the business by 2040. It should be noted that this long-term strategy is subject to change based on market conditions and business performance.
Partnerships and Affiliations
While Seaflora Skincare Inc. operates independently, it has established strong relationships with leading spas across North America. These partnerships do not involve any ownership stakes or direct influence on business operations. Since the COVID-19 pandemic, the company has expanded its direct-to-consumer model through e-commerce and has developed distribution channels in international markets, including the Czech Republic, Taiwan, Hong Kong, and throughout the United States.
Transparency and Governance
Seaflora Skincare Inc. is committed to maintaining transparency in its business practices and adheres to all relevant corporate governance standards. The company has been recognized with over 20 industry awards since 2018, reflecting its commitment to quality and innovation in the skincare industry. This ownership and funding structure allows Seaflora Skincare Inc. to maintain its commitment to sustainable, ethical practices while pursuing growth and innovation in the organic skincare market.