Free shipping on orders of $150+ (US & Canada). Get A Free Sample Box
Donate to Ancient Forest Alliance

Ancient Forest Alliance

Grassroots environmental organization in British Columbia

Established: 2010
Headquarters: Victoria, British Columbia, Canada
Mission: To protect British Columbia’s old-growth forests and ensure sustainable forestry jobs.
Founders: Ken Wu, TJ Watt, Tara Sawatsky, Katrina Andres, Brendan Harry, Michelle Connolly
Membership: 7,000
Non-charitable Status: Allows endorsing or condemning politicians based on forest policies.
Websiteancientforestalliance.org

The Ancient Forest Alliance (AFA) is primarily focused on:

  • Protecting British Columbia’s endangered old-growth forests
  • Ensuring sustainable forestry practices in second-growth forests
  • Developing a Provincial Old-Growth Strategy to inventory and protect scarce old-growth forests
  • Ending the export of raw logs from BC to foreign mills
  • Assisting in retooling BC coastal sawmills for second-growth logs
  • Undertaking new land-use planning processes to protect endangered forests
  • Working with First Nations on conservation initiatives and sustainable economic alternatives to old-growth logging
  • Documenting and photographing ancient forests and giant trees
  • Building public awareness through education, media coverage, and community engagement
  • Lobbying politicians and organizing campaigns in key electoral districts

Sooke Salmon Enhancement Society/Jack Brooks Sooke River Hatchery

Grassroots environmental organization runs 100% on volunteers

Established: The society’s efforts began in the late 1970s, and it was officially registered as a non-profit in 1981.
Headquarters: Sooke, British Columbia, Canada
Mission: To enhance and conserve local salmon populations, particularly chinook and coho salmon.
Founders: Jack Brooks, a fishery warden who foresaw the need for local salmon enhancement due to declining stocks.
Membership: The society is composed of dedicated volunteers like Pat Forrest and Phil Steele, who have been actively involved since the beginning.
Non-charitable Status: The Sooke Salmon Enhancement Society is a registered non-profit organization.
Websitesookesalmonenhancement.com

The Sooke Salmon Enhancement Society is primarily focused on:

  • Enhancing and conserving local salmon populations, particularly chinook and coho
  • Operating a hatchery to raise and release salmon fry and smolts
  • Maintaining summer water flows in Demamiel Creek for coho and trout survival
  • Capturing broodstock and collecting eggs for salmon enhancement
  • Rearing and releasing millions of salmon annually
  • Supporting the “Fish in the Classroom” program for local schools
  • Monitoring and maintaining salmon populations in local rivers and creeks
  • Collaborating with the Department of Fisheries and Oceans (DFO) for salmon conservation
  • Operating a sea pen program to raise smolts from the Nitinat River Hatchery

Importantly, without the Sooke Salmon Enhancement Society, Sooke would not have had salmon in its rivers for decades. Their efforts have been crucial in reviving and maintaining the local salmon populations, supporting both the ecosystem and the local economy.

Georgia Strait Alliance

Grassroots environmental organization in British Columbia

Established: Founded in 1990 by citizens concerned about pollution and marine habitat damage in the Strait of Georgia.
Headquarters: Vancouver, British Columbia, Canada
Mission: To mobilize and support collective action for the protection of a thriving Salish Sea, focusing on environmental justice and sustainable solutions.
Founders: Established by Don McQueen and Suzanne Siemens and a group of concerned citizens.
Membership: The organization works collaboratively with communities and across sectors, engaging a broad base of supporters and volunteers.
Non-charitable Status: The Georgia Strait Alliance is a registered non-profit organization.
Website: georgiastrait.org

The Georgia Strait Alliance is primarily focused on:

  • Developing strategies to prevent pollution from entering the Strait of Georgia and inland waters.
  • Protecting species and habitats within the marine environment.
  • Addressing climate change impacts on the marine ecosystem.
  • Clean Marine BC: Promoting environmentally responsible boating practices.
  • Advocating for policies to prevent and respond to oil spills and other energy-related environmental threats.
  • Working collaboratively with communities to find long-term, evidence-based solutions to marine issues
  • The GSA is indeed heavily involved in efforts to protect the Southern Resident Killer Whales (orcas). This includes:
    • Advocating for measures to reduce underwater noise pollution
    • Supporting efforts to increase salmon populations, the orcas’ primary food source
    • Pushing for stronger regulations to protect orca habitats
  • Reducing Tanker Traffic: The organization is actively working to prevent increased oil tanker traffic in the Salish Sea. This involves:
    • Opposing pipeline expansions that would increase tanker traffic
    •  Advocating for stricter regulations on existing tanker routes
    • Educating the public about the risks associated with increased tanker traffic


When you purchase Seaflora Skincare products, you help support three amazing non-profits in our community.

If you choose to donate directly on this page, please know that only a small portion is used by Seaflora Skincare Inc. for administrative costs.

Prefer to donate directly to the non-profits? We encourage that too!